ARIANA S. ACOSTA RIVERA

Strategy. Optimization. Impact.

Marketing professional working across strategy, partnerships and content, taking every idea from insight to execution. I bring together analytical thinking and creative judgment to build campaigns, partnerships and content that align with business objectives.

ABOUT ME

I’m Ariana, a marketing professional from Puerto Rico, now based in Madrid. I’m focused on connecting data and logic with marketing execution, combining business goals with consumer insights to build strategies that actually perform.

My experience includes coordinating 10+ projects and digital campaigns across Automotive, Beauty, Real Estate and Media, supporting PR campaigns for internationally recognized music artists, and leading organic content strategy that reached up to 163,200 views per TikTok post. Today I support partnership and co-marketing strategy in the fitness and wellness sector.

I’m currently pursuing a Master’s in Marketing Management at ESIC Business & Marketing School, focused on delivering solutions centered on ROI that resonate in competitive markets.

SKILLS

  • Brand Strategy · Content & Social Media Strategy · Campaign Planning · Partnerships & Co-Marketing · Influencer Marketing · Organic Growth · SEO

  • Consumer Insights · Market Research · Audience Segmentation · Neuromarketing (EEG, Eye Tracking, Facial Coding)

  • KPI Tracking · Performance Analysis · Campaign ROI

  • Copywriting · Talking Points · Media & Influencer Outreach

  • ChatGPT · Claude · Gemini · Perplexity · NotebookLM · Gamma · Manus AI

  • HubSpot · Meta Business Suite · Muck Rack · Notion · Monday.com · Slack · Canva · CapCut · Shopify · Squarespace · WIX · Google Workspace · Microsoft 365

EDUCATION

• Master's Degree in Marketing Management

ESIC Business & Marketing School - Madrid, Spain                                         

• Bachelor of Business Administration, Marketing Concentration

Inter American University of Puerto Rico                                                                                                        

• Intensive Course: Neuromarketing and User Experience (UX)

Complutense University of Madrid                                    

CERTIFICATES

Let’s work together.

If you’re looking for someone who can turn business goals into a clear marketing plan and see it through, I’d love to connect. Whether it’s a role on your team, a campaign or a partnership, let’s talk about where your brand wants to go and how to get there.

Drop me a message below and I’ll be in touch soon.